Custom journals and notebooks – Why buy them?
In a business
ecosphere, you might not survive if you aren’t a brand; the market is too competitive
to wait. So, when you want to build a rewarding business, you must create its
brand image; establish your company as an acknowledged brand.
Brand awareness is
essential for every organization. Whether you are selling a product, a service,
or an idea, you can’t do brand awareness and related promotions. It would be
best if you let people know what you are doing, offering, and how you are doing
that. Build relevant public relations activities for emphasizing the brand and
its activities.
Personalized notebooks
and journals are ideal for creating brand awareness, and these are valuable
items used almost regularly. According to a recent study by ASI, customers are
2.5 times more likely to have a favourable opinion of promotional products than
online advertising.
Why?
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Because of their
lasting practical value.
Even though we
increasingly use digital platforms, customers still like receiving physical
gifts and items instead of watching online ads. It is because promotional items
have more practical value than watching online ads, which are annoying and
invasive.
The CPI or Cost Per
Impression of promotional products can be as low as 1/10th of a cent. It is
lower than any other advertising medium, making promotional products an
excellent choice for smaller companies. Also, when you use an item, you develop
a real connection with the product and tend to like the brand that provided it
to you.
There are multiple
reasons for your company to use promotional products over advertisements.
How to Select the Best Customizable Journals – Popular Uses
So, you have decided
that you want notebooks and journals to be your next promotional items.
Great!
But for whom are these
intended? Who is the target audience? Are notebooks and journals ideal gifts
for them?
These are the
questions that you need to ask yourself before committing anything.
If you target college
students, journals and notebooks must be durable and looks great. The same
items must be highly customized if you target the healthcare and education
sectors.
Durability is a
non-negotiable priority, regardless of for whom it is meant. Because of that, a
hardcover notebook or journal is highly recommended over a soft bound one. The
former lasts longer in general, even after repeated use.
Offering personalized,
elegant leather journals is the best bet when presenting them to a financial or
legal institution.
If you own a company,
it is better to gift custom journals instead of welcome kits to new joiners.
For tradeshows and conferences, giving custom notebooks is an impeccable way to
promote your company.
Quality notebooks and
journals are utility items. They are used regularly, and when you use your
branding on them, they can easily recollect the brand. It is quite an effective
way to enhance your brand awareness to the public.
Eco-Friendly
The newest addition to
diaries, journals and notebooks are now made from eco-friendly materials.
However, it is still important to know what these items are made of.
●
Wheat Straw: After wheat is
harvested, the leftover is called wheat straw. It is used for producing
plastics and making new, recyclable materials.
●
Recycled cotton: Recycled cotton
products are developed by transforming cotton fabric into cotton fibres. The
fibres are then used to make new textile items.
●
Recyclable materials: All notebooks
and journals are made from recyclable materials, making them a fantastic and
sustainable option, reducing carbon footprints.
Material
Different kinds of raw
materials are used for making your notebooks, and each of these has another
price tag.
●
Leather: Leather journals
are expensive, but they look professional and sleek. Additionally, these are
very sturdy and can be used longer.
●
Cardboard: Cardboard
journals and notebooks are a fantastic option as they are biodegradable and
recyclable as well.
●
Polypropylene: This is a rigid,
plastic material and is widely known for its durability besides being
affordable.
●
Faux leather: If you want the
leather look but are concerned about leather’s price, faux leather is what you
should go for.
●
Cork: Notebooks made
from cork are durable and sturdy. Additionally, notebooks made of cork have a
unique look!
Features
To enhance the presentation of notebooks, diaries, and the like, include
matching pens, which can considerably impress your audience. They can have
different features like:
●
Hardcover: Hardcover items
are far more durable than softcover ones.
●
Soft bound: These are more
flexible but durable than hardcover items. However, these are more affordable.
●
Spiral: Spiral notebooks
are ideal for taking notes and ripping essential pages.
●
With pen: A notebook is useless
without a pen, right? Well, why not offer a customized notebook with a matching
pen!
Paper Type
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These are the main
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Page Count
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There are various page
There are notebooks
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How to Select the Best Customizable Journals
& Notebooks- Application
Here are some ideas
for using notebooks, diaries and journals for your promotional needs.
●
Trade show giveaways
and promotional products: Have you ever wondered what makes notebooks and journals the
perfect promotional products? It is because of functionality and pricing.
Notebooks with custom logos and designs are cheap, meaning you can distribute
many of these at relevant brand events.
●
Corporate gifts: Notebooks can easily
be customized to wow clients, colleagues, and customers alike. These promote
your brand while being of practical value. They are also great as seasonal
gifts!
●
Gifts for educational
institutions:
Giving branded diaries and notebooks is a sure-fire way to get people talking
about your brand.
●
Onboarding gifts: New employees have a
lot to learn in their first few weeks. They have to take notes. What better
gift to give than notebooks and pens? Oh, and the notebooks will have to have
your logo, of course.
Next steps…
So now, all you need to do is pick personalized notebooks and
journals that is best suited to promote your brand. If this guide has been
helpful, be sure to visit our website and subscribe to our newsletter and
explore our latest collection of Ready Stock Premium Journals and Notebooks. We
are always available to assist you on bringing your brand to the next level. You
can contact us by clicking the little “Message” button located at the lower
right part of this website or clicking the links on the header.
